The search for answers started with a one-on-one interaction with the company management, its business heads and its sales team. Then, we attended several BBG Sites Sales office and interacted with end Customers trying to understand their perception and need behind these plot purchases. 

After 2 months of research,  study and analysis we derived to the conclusion that every Customer was seeking a ‘Small Investment Opportunity’ which could help them cover ‘Future Family Investments’. These investments included future large expenses like Kids Education, Wedding Expenses, Purchase of a new home, Retirement etc. They were trying to explore how they could invest for future homes and if that future home can also become a financial security for emergencies.  

The middle class and lower middle class in Andhra and Telangana states, always saw ‘Gold’ as the best Small Investment option. Unaware that a ‘Small Piece of Land’ (a Plot) can also be treated as a more viable Small Investment option. 

We re-modeled BBG Business and our Marketing pitch to sell ‘Land’ as the wisest ‘Small Investment Opportunity’ compared to Gold; which has not seen any real appreciation in past years. ‘Land’ has always been a much bigger multiplier as its valuation keeps rising everyday due to its rising human need.